Xoclad Brand Identity by Anagrama

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Anagrama, a Mexican branding firm with offices in Monterrey and Mexico City, has created an amazing, eye-catching identity for Xoclad, a high-end pastry and confectionery shop located in the Mayan Riviera. Appropriately, the brand’s identity is influenced by the Mayan culture with labyrinth-like patterns, reminiscent of antique Mayan art and architecture, translated into a surprisingly clean, modern brand design.

The branding package consists of boxes, cups, jar and lids, pastry bags and customer loyalty and discount cards, all of which are decorated with black and white geometric lines, intersected with touches of pastel that scream sweetness. The overall look is modern, sharp and incredibly eye-catching, indicative of how historical, cultural elements can be incorporated into a modern design.

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Category: Logo