To Russia With Love

Even though the Vancouver Winter Olympics are just getting underway, this is probably a good time to take a look at the logo design for the 2014 Winter Olympics, to be held in Sochi, Russia. Unveiled recently, the logo is a fairly radical departure from the traditional Olympic Games imagery, featuring a text only design, rather than the more orthodox iconic treatment of most. A co-project between Interbrand and Sochi’s own design team, the logo is the first Olympic brand art to feature a web address, signaling the IOC’s embrace of social media and the internet, as well as an attempt to reach a younger, web-saavy generation. A nice touch of this design is the reflective aspect of the 2014 type, mirroring the Sochi typography and symbolizing the city’s proximity to the Black Sea.



Category: Logo