Penda, a design group based out of Vienna and Beijing with strong focuses on architecture and artistic design has created an installation entirely made up of over 17, 000 plastic coke bottles by arranging them into the form of the swooshing company logo of it’s solitary component. The multitudinous material used to amass the gigantic sculpture came as a result of a joint program between the various universities around Beijing as well as Coca-Cola itself. The program did this by offering eager bottle prospectors the reward of one full bottle of the refreshing, globally-known sweet treat for every ten empty bottles turned in to designated recycling centers. Set up at the Student Beijing Design Exhibition, the “Cola-Bow” stands as an attractive reminder of the importance of proper waste management and recycling. Read more about and view more photos of the Cola-Bow here.

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Category: Design