The Psychology of Color Pencil Set

psych of color

Color has long been known to have psychological effects on humans. Its unique properties have been used by advertisers and logo designers for years to create a subconscious impact on viewers. Now, to make it easier than ever to remember just how specific colors tend to make people feel, the good folks over at The School of Life have put together a wonderful set of colored pencils that lets you know exactly what the emotional response to your chosen color will be.

Available from The School of Life for $27, the Psychology of Color Pencil Set includes a booklet about the psychology of color, explaining how particular shades can link us to myriad memories and feelings ranging from Hope to Power, Ambiguity, Realism, Authority and more.

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Category: Spotlight