Standout EDDM Mailer Design Templates

eddm mailer templates

Like postcards, EDDM Mailers are delivered directly to your customers’ doors. Unlike postcards, however, EDDM Mailers need to pack a large amount of information in an appealing way onto a relatively small surface area. It’s a careful game of balance, and EDDM designs often skirt the line between creative design and marketing piece.

The biggest reason behind the need for a good EDDM design is attention span. EDDM advertisers have to be careful that they don’t overwhelm the recipient of their marketing efforts so much that they toss the card in the trash. But how does an advertiser achieve that balance in their mail outs? The answer is quite simply “good design”. Working with a good design will allow your mailer to stand out from the crowd, and will take that intrusive marketing edge off the overall piece.

To highlight some examples of good EDDM designs, we’ve collected some of our favorite designs below for inspiration. To make things even easier, the designs below are also all templates that can be downloaded, customized and used for your next EDDM project.

1. Coupon EDDM Postcard
Screen Shot 2016-05-02 at 12.42.01 AM
Including a coupon in your EDDM mailers is a great way to add value to your advertising collateral. Since EDDM targets a specific area, including a coupon to entire area customers to visit your store. When looking for a coupon based design, look for ones that incorporate the coupon as part of the overall, so it doesn’t look like it was added on as an afterthought. Sticking to a clean text layout and bright colors, such as those in this design, will also help you obtain a clean and uncluttered look.

2. Insurance Themed Marketing Post Card
Screen Shot 2016-05-02 at 12.48.39 AM
With a design like this one, you can create visual breaks in text with images. The simple, clean layout makes it easy to pack a lot onto the smaller surface, and the template allows for use of your images to customize the overall look.

3. The Spa Mailer
Screen Shot 2016-05-02 at 12.51.25 AM
While not exclusively limited to use by companies in the spa industry, this design does have an airiness to it that inspires a bit of zen. The playful curved text also allows for ample information to be given in a way that fits perfectly into the overall look of the piece, without being overwhelming. The image below and information panel on the back side of the card round out the template’s overall aesthetic and provide a lot of room for customization.

4.The Corporate Mailer Design
Screen Shot 2016-05-02 at 12.56.20 AM
With just enough text space to allow for information, this design could be used for all types of businesses, from corporate offices to restaurants. The cleverly highlighted text on the front allows for perfect placement of key points, while the images featured on the back side could easily be removed for additional text space.

5. Real Estate Mailers
Screen Shot 2016-05-02 at 12.58.53 AM
When selling real estate (and just about any other product) a picture is really worth a thousand words. This design allows an image to be featured front and center, with an elegant text overlay for information. With variable design options and customizable colors, this type of design could be used repeatedly, helping small businesses in establishing brand recognition in their local market.




Category: Advertising