Printing In Action – Keeping Fans Cool With Fans (and Water) During the Miami Heat Victory Parade 2013


As you may already know, the Miami Heat are our 2013 NBA champions. And with this hard-fought and prestigious triumph comes the massively and eagerly attended victory parade. was out in full force this morning/early afternoon, traversing the blocked off streets making up the parade route in downtown Miami. Here, we went out flexing our marketing muscle with our own printed marketing material consisting of stacks of large 12×18 flyers emblazoned with “Let’s Go Heat” along with the NBA Finals trophy, die-cut flyers fashioned into the functional shape of a fan, as well as about 1000 bottles of water labeled and branded with our own And boy was it a success. Once we hit the parade route, throngs of hot and thirsty fans happily gobbled up our complimentary fans and bottles of water (All of the water and fans were gone in 25 minutes) illustrating a wonderfully creative way to make printed material work for you by also being something necessary given how hot these over-heating Heat fans are and were. Congratulations Miami Heat, we at are proud to once again have you return to us as our NBA champions. Go Heat!!!!




Category: Printing