Printing Brochures? Better Know Your Options!


Brochures are one of the staples of business marketing collateral. Their versatile uses and plentiful space for information make them the ideal way of presenting your business’ options to your clients. But there are many options available for brochures that can change the look and feel of your printed material. From paper stock to finishes and size options, there are countless ways to customize your brochures so they are unique to your business.

1. Paper Options

There are many paper options available for brochure printing, and while many printers will tell you that a thicker stock is better, this rule doesn’t apply across the board. For portability, foldability and budget-ability, a thinner stock is often the way to go for brochures, but not necessarily the only way to go.

100lb Text Gloss – This paper is ideally suited for brochures, regardless of size. The glossy finish of this stock makes it resistant to fingerprints and provides durability. Not so thick that it doesn’t properly fold, the 100lb Text gloss provides just enough rigidity to make the brochures easy to hold. The lighter paper is also well suited for smaller brochures.

11pt Card Stock – This stock is thicker than the 100lb Text, and offers increased rigidity, making it ideal for brochures that will be propped up. Its heavier weight also makes it an excellent choice for z-folded brochures, especially for luxury goods and long-term projects.

2. Fold Options
When is comes to brochures, the fold defines it. There are many options available for folds, but for the most part, you’ll come across the three most popular for brochure use. Below, we’ve created a graph to help you visualize each.

3. Size Options

When ordering your brochures, remember that the sizes provided are for the size of the paper itself, even though many marketers tend to think of the size of the brochure as the measurement. Remember that the paper size will be folded down, determining the actual brochure size.

8.5″ x 11″ – The size of a standard sheet of US paper. When folded in half, or in a bifold, this will produce a 8.5×5.5″ brochure. A trifold or z-fold would produce a thinner, taller brochure that measures 8.5x about 3.6″, which may be too thin for most practical uses. Keep this reduced measurement in mind when placing your order and creating your design.

8.5″ x 14″ – The size of a legal sheet of US paper. When folded in half, this will give you an 8.5″x7″ brochure, which is a little smaller than a square. However, this size is ideally suited for the trifold or z-fold, producing a final brochure panel size of 8″.5x about 4″.6″.

11″ x 17″ – If you want a folded brochure that is the size of a regular sheet of paper, then 11″ x 17″ is the size you’re looking for. In a trifold or a z-fold, you would end up with a slightly larger brochure, and each panel would be 11″x about 5.6″, providing ample room for information and images.

11″ x 25.5″ – While this larger size would fold down to a relatively large 11″ x 12.75″ trifold or z-fold, it folds down to a 11″x8.5″ in either a trifold or a z-fold, making it ideal for large brochures.




Category: Printing