Being that we are a print/media company based out of Miami, ClubFlyers.com spends a lot of time on marketing materials for events around our fair city. So when we heard about Floatopia Miami, an event held on world-renowned South Beach, we knew we wanted in. The event, which originated in California, invites the public to show up on the beach with floats, hit the water and make new friends. The myriad of floats on the water create a huge oasis, and more often than not, the revelers tie their floats together until there is one giant flotilla on the beach. It’s a great way to meet new people, enjoy the beautiful weather and check out the creative floatation devices on the water.


How could we say no to that?

Wanting to contribute to the event and make our mark with locals, we headed to Floatopia Miami armed with 300 branded beach balls and what ensued was nothing but fun under the sun. The free beach balls gave us a chance to brand ourselves and they gave beach goers an excuse to play beach volleyball with new-found friends. (And since Floatopia Miami was a family-friendly event, there were a lot of little kids who appreciated the free beach ball giveaway.)


There were hundreds of funny and creative floats on the water, too. We saw dragons, pretzels, pirates, bananas and one gentleman was atop of a giant, white swan. We met people from all over the state and even as far north as Boston. There were also many floating cabanas and loungers that sat six or more at a time. By midday, the water was packed with people and our beach balls were flying through the air and being used as floats, too. It was evident to everyone that this year’s event was a success!

And it was a great way for us to involve our brand with local events and interact with locals. We were happy to contribute to a really cool community event and we look forward to attending next year!




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Category: Events