Graphic designers and those in charge of hiring them don’t usually speak the same language. As a result, the process of hiring and working with graphic designers can sometimes be stressful and time-consuming for all parties involved. But just like in any good relationship, communication is the key to getting results you can be proud of from your designer, or any other type of creative that you may need to hire.
We’ve put together this list of tips for how to work with designers, illustrators, writers and just about any other creative freelancer or company to get what you want from a project.
1. Know what you want.
Knowing what you want before you begin is very important to the creative process. You are hiring someone else to bring your idea to life, so knowing your idea would be the first step to success. Of course, approaching a designer with a vague idea is okay, but be sure you have at the least a concept that the designer can work off of (and be ready to pay extra for “conceptualization”). This is especially important if you’re looking for a logo. Logos represent your company and designers are often skeptical of working with clients who aren’t sure how they want to be represented. Some good tips on creating a business logo can be found on entrepreneur.com
2. Understand what a designer does
On countless occasions, designers have complained of clients demanding unrealistic things of them. So, prior to approaching a graphic designer with a project meant for a social media marketer or a freelance copywriter, take a few moments to understand what designers actually do, which is design. Your collaboration will yield much better results if you already know what you want as your slogan, what kinds of images your target audience responds to and what the ultimate purpose of your website’s redesign will be. 4e Media put together a great list of things to know before hiring a designer that will help improve your results, as did designer Victoria Nece here.
3. Make realistic revisions
Once the initial design has been created, you can address the changes that need to be made to finalize the design. If you have done your homework, then these final steps should be fluid, simple and address only minor changes such as some colors and textures. Designers, however, will tell you a different story and many dread the revision process thanks to the unrealistic, and sometimes incomprehensible, suggestions and critiques offered by clients. Before getting yourself lumped into the category of “hard to work with”, take a look at the designs over on Sharpsuits, where designers ‘exact revenge’ on clients by visualizing their ridiculous requests. This way you’ll know what not to ask for.