Guerrilla Marketing: The Art of Engaging Consumers

Guerrilla marketing is the alternative advertising strategy that uses low-cost, unconventional marketing tactics to engage the consumer on a personal and memorable level. It’s called guerrilla marketing because, like guerrilla warfare, it is designed to catch its target by surprise and requires very little capital investment. It’s popularity is due to the fact that, despite its low-cost, it’s known for yielding high ROI. It’s cleverness and creativity appeal to the consumer’s human desire for fun and excitement. Here are 80 of some of the most imaginative guerrilla marketing examples you’ll find. These are some of our favorites.

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Category: Design, Misc