CNN. 3 Letters. 48 Hours. 1 Logo

CNN logo

Toni Dwyer of Communication Trends, Inc, and the ad firm that worked with CNN before the news channel got off the ground in 1980, said:

“In the eleventh hour, it occurred to someone that they needed a logo. We had about 24 or 48 hours to turn around and present a design.”
— TONI DWYER

In 1980 Terry McGuirk was vice president of Turner Broadcasting and involved in the start-up of CNN. He was the first to see the logo.

“They gave us four or five different looks, and one sort of stood out, a cable running through the letters C-N-N.”
— TERRY MCGUIRK

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