Category: Advertising

This Billboard Purifies the Air and Does the Job of 1200 Trees

Peru’s Universidad de Ingeniería y Tecnología (University of Engineering and Technology or UTEC) is known for environmentally-friendly advertising projects that show how engineering and technology can have real-world applications. Last year, for example, they installed a water-producing billboard to announce the opening of their student application period for 2013. This year, UTEC announced their admission testing date with a billboard […]

Fake Ad by Greenpeace Helps Raise Awareness of the Disappearance of Honey Bees

In the last seven years, more than one-third of the US honeybee population has inexplicably disappeared and similar statistics are being seen worldwide. Although it’s not yet clear why or where they’re going, we know that bees face a host of threats like chemical pesticides (aka insecticides, chemicals designed to kill insects). The extinction of […]

Air France has a Bold New Ad Campaign

When I was young, I went to my grandparent’s house in Switzerland and slept in my dad’s old room, where I found some of his old books. Stuck between tattered copies of Lone Ranger graphic novels and sauce-stained recipe books, I found these old, racy Italian novels that featured exotic women straddling semi-automatic weapons. While […]

Newcastle’s Genius Non-Football Campaign

This year, it became apparent that the NFL was dead serious about protecting its brand, making it tricky for advertisers to be able to tailor their “game day” ads to their target market; people who watched the “big game”. This sent advertisers scrambling searching for alternative ways to hint at the Superbowl, without mentioning its […]

The New Clickable Paper App

Say goodbye to the old QR Code and hello to the new Clickable Paper. Quick Response Codes, or QR Codes, are those square matrix barcodes that many marketers now place on products to make their ads and packaging interactive. When scanned, they allow mobile users to access the product’s dedicated site. It’s an interesting concept, […]

British Airways Billboard is Interactive in Real Time

Well, everyone seems to be jumping on the interactive advertising bandwagon and we are loving every minute of it. The latest to follow the interactive trend is British Airways who commissioned Ogilvy Group UK to create them a new campaign. The campaign features digital billboards  in London that are programmed to know exactly when a British […]

Prankvertising Stunt Features a Real-Life Chucky Doll and a Terrified Public

Advertisers and agencies will do anything to grab the attention of their consumers. True to form and ever-evolving, the latest trend in the advertising world is called “prankvertising”, where the goal is to create a memorable experience for the audience by scaring the crap out of them (or playing some kind of trick). The victims then […]

An Interesting Ad Campaign Tells Girls They Are Not Princesses

For the most part, advertisements tend to illustrate how much better your life would be if you were to purchase the good or product being promoted. By proxy, then illustrate that there are certain things that you are lacking and will continue to lack until you purchase said thing. Mostly, these ads play on our […]

Famous Photos Reimagined as Selfies

In an ideal world, everyone would have a personal photographer, make-up crew and a touch-up artist to help them document every waking moment. But this is not an ideal world, this is the real world, and when there is no one around to shoot that precious moment for you, well then you really have no […]

T-Mobile's New Interactive Ad Campaign Works on so Many Levels

Jeremy’s parents have a problem. Such is the setting for T-Mobile’s new ad campaign, called Catch Jeremy,  where Jeremy is a young New Yorker (probably on a college trip) who is traveling abroad but continues to use his cell phone. What Jeremy doesn’t know is that his wireless company (which, of course, is not T-Mobile) […]

Controversy in Advertising: Chipotle Campaign Takes On the Food Industry

As a way to promote their free iOS game, Chipotle Scarecrow, Chipotle and the Oscar-winning animators at Moonbot Studios have collaborated to create a controversial short-film/commercial called The Scarecrow. Chipotle summarizes the plot: In a dystopian fantasy world, all food production is controlled by fictional industrial giant Crow Foods. Scarecrows have been displaced from their traditional […]

Getting the Word Out to Local Customers Via EDDM

  Businesses want to inform as many people as possible about what they offer. One way to get exposure is by Every Door Direct Mailing (EDDM), a mail delivery service provided by the United States Postal Service (USPS). EDDM Retail is a cost-effective, simple, and easy-to-use mailing system that allows businesses to send 5, 000 […]

Mercedes or Fuji: Which Chicken Ad Came First?

Commercial lovers everywhere are talking about the clever new commercial that Mercedes-Benz posted on Youtube yesterday. The ad uses a chicken and its ability to track its head- the ability many birds have to keep their heads absolutely stationary while their bodies move around- as a way to demonstrate MB’s new MAGIC BODY CONTROL function in their S-class automobiles. […]

The New Creatives - A Fantastic Advertisement For Adobe

In celebration of reaching the one million member mark with their new Creative Cloud subscription based service, design software giant Adobe (c’mon, who doesn’t know what Photoshop is) has recently come out with an impressive advertisement with assistance from ad agency Goodby, Silverstein & Partners where homage and tribute are paid  to “the new creatives” by […]

Motorola’s Surprisingly Hilarious Moto X Ads

“Motorola” isn’t really a name brand that you think of when you think clever and witty tv spots. Up until now, that honor has belonged to Apple, along with one of the larger slices of the smartphone market. With its new Moto X smartphone, however, Motorola appears to be trying to beat Apple at their […]