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Well, everyone seems to be jumping on the interactive advertising bandwagon and we are loving every minute of it. The latest to follow the interactive trend is British Airways who commissioned Ogilvy Group UK to create them a new campaign.

The campaign features digital billboards  in London that are programmed to know exactly when a British Airlines plane flies above it. Right on schedule, the little boy in the billboard appears to get up to marvel at the flying aircraft. It also displays the flight number, destination, and even the lowest fare currently available for that destination. We’ve all seen a plane fly by and wondered where it was going. Well, now we know.

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Category: Advertising