Blue Marino Brand Identity by Jonathan Mont

blue-marino-jonathan-montMexico-based creative director Jonathan Mont created the marine-inspired brand identity for Blue Marino, the local fish market in his harbor town. Not surprisingly, the overall visual package is dominated by the color blue, a color that Mont, and other residents of the beautiful seaside town of Tampico, see often in their daily activities.

The deep royal blue that Mont applied throughout the market’s website, business cards, and letterhead is modernized through the use of clean sans serif fonts placed at 90ยบ to the orientation. The unified color and layout, paired with minimal font color choices provides a way for Mont to create harmony throughout the market’s visual identity.

blue marino collateral

blue marino letterhead

blue-marino-website

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Category: Design