Honestly, can this company be saved? So here we are: No more uppercase “AOL” now it’s title case “Aol.” with a period; the period serves to establish AOL’s content structure as in Aol.Classifieds or Aol.Personals; it’s bare bones sans serif typography; and it’s a bunch of wild card images that stand behind in order to reveal the logo. If AOL is committed to shedding not just its Time Warner shares but also its public perception as a web dinosaur then I don’t think this identity can do it for them.



Category: Logo