Flyers are a great way to market your business. In addition to being low cost, the can be fairly easy to produce either on your own, or with the help of a designer. Regardless of what path you choose towards flyer design, you need to approach your flyer like any other marketing initiative – with a plan.

When setting out to create your new design, keeping these tips in mind will not only ensure that you create a product that you can be proud to distribute, but also one that yields results.

1. Do Some Market Research
Do you know who your target audience is? This is perhaps the single most important factor determining the success of your flyer campaign. Knowing who you are trying to reach will determine where you will be distributing your flyers, the kind of language you will use to reach out to them, and even the type of design. Spend some time where you intend to distribute your flyers, take note of what the people who frequent this place stop to look at. These observations can help shape your message so that it is most appealing.

2. Spend Time Crafting Your Message
While many marketers choose their design first, and then fill it in after, crafting your message before picking your design can actually help lead to significantly better results in marketing campaigns. When you define your message before a design, you pinpoint the exact aspects of your message that need to stand out in your design. Remember that less is more, and spend some time shaping your message so that it packs a punch with just a few words.

3. Limit Your Font Choices
With the number of fonts, many of which are free, available online, it can be tempting to want to use many of them in your flyer. However, littering your flyer with different fonts can be quite distracting, causing your reader to focus on the fonts rather than the message your flyer is supposed be getting across.

4. Choose a Design that Fits Your Business
With all the design inspiration you find on the web, you, or your designer, can easily find a template that will perfectly fit your needs. There are tech-themed templates for tech companies, floral themes for florists and abstract themes that will fit just about anything. These themes are never set in stone, however, can be easily customized to suit your needs, whether through the simple use of your company colors, or even with a design overhaul.

5. Organize The Details
Once you’ve determined the design that you want to use, it’s important to organize your information in a way that will appeal to the readers, and make it easier for customers to find what they are looking for. Group your product details, highlights and specials so that they are easily referenced.

In the end, there are countless ways to design a flyer that will appeal to those that receive it, but regardless of design, the overall success of your flyer, as with almost any collateral, lies in the message that is being conveyed, as well as in how it is delivered.

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Category: Advertising