In today’s startup culture, it is more common than not to see businesses doing their branding and marketing in-house rather than hiring outside agencies to do it for them. Many of you reading are business owners and we understand the value of you being able to market effectively and establish a memorable and relatable brand.

This post focuses on marketing messages and how to get them across to your audience loud and clear, such as not relying too heavily on buzzwords. These are the messages that customers see in your store or on your website and they communicate who your business is and what you do.

You can find the original post on American Express OPEN Forum, but it can also be read on


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Category: Misc